How is Akshaya Kumar's Selfie Movie failing on the Box Office .

Alarmingly low first week in the cinema world, with total collections failing to touch even Rs. 15 crores following seven days .

Akshay Kumar's Film Frequency And Ubiquity Is Costing His Movies An Incredible Deal

Following 7 days, the film has gathered around Rs 13.80 crores nett

This parody satire show never truly got rolling, right from the advance bookings. 

At the point when an Elite entertainer like Akshay Kumar is pushed into the face of  watchers consistently.  swipe 

The probability to watch that entertainer on the big screen begins to blur.

featuring Akshay Kumar, Emraan Hashmi, Nushrratt Bharuccha and Diana Penty, and coordinated by Raj Mehta